AR Newspaper

Client: EVA

EVA is a Brazilian publisher founded in 1974. The main product is a monthly printed newspaper called Perfect Liberty News, which is free-distributed nationwide in Brazil. In this project, we create an especial edition to celebrate the 54th anniversary of Perfect Liberty’ youth precepts.

The Big Picture

The Special Edition focused on the young community. We enhanced the pages with Augmented Reality features to promote interaction and engagement. We wanted to bring something different and innovative, so readers could feel more motivated to take part actively in the PL community.

Rating: 5 out of 5.

“I remember when I got the newspaper and installed the App … Wow, it looked like the newspaper had movements … and, of course, the articles that had AR features were the ones I read first. When I got home, I showed the newspaper to my roommate; she was even more amused. Amazing!”
— Bruno Pelochs

What we did

  • Concept
  • Visual Design
  • Video effects